Measuring the Effectiveness of the Community Based Safety Helmet Programme in Kuang,

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Abstract

Motorcyclists constitute forty-nine percent (49%) of the road user population but 60% of road fatalities involve motorcyclists with head injury being the main cause of death. The Community Based Safety Helmet Programme (CBP) is an initiative towards promoting increased helmet compliance in rural areas. Helmet compliance data was collected on a weekly basis before and after implementation of CB, in Kuang, with Ijok as a control site. During the course of the CBP, safety helmets were given away on a complimentary basis during talks and sermons (khutbah) as part of a crash prevention and injury control advocacy program, while Ops Nasihat (Corrective Advice Campaign) and enforcement activities were simultaneously carried out. Subsequent to the implementation of CBP, the helmet compliance level increased from 65% to 88%. Chi-square (χ2) analysis on all accidents that occurred in Kuang-Ijok showed a significant reduction in the All Accidents category in Kuang (p<0.03). It can therefore be inferred that the Community Based Safety Helmet Programme resulted in a higher compliance rate on the proper use of safety helmets and a more positive attitude among motorcyclists towards avoiding the risk of head injuries.

Keywords

Community Based Programme (CBP), motorcycle helmets; head injury


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